Without effective internal and external communication, managing a firm would be challenging.
Electronic mail was one of the most widely used methods for handling business correspondence, announcements, and file transfers for a number of decades.
But even though email communications have been around since 1971, not many businesses use reliable, high-quality email services.
What Is Email Hosting?
A business that rents out space on one of its servers to customers so they may store their emails is an email hosting provider.
There is a significant selection of email hosting solutions available for businesses to select from, so feel free to learn more about the options.
Professional email hosting companies usually offer a variety of services, including varying amounts of disk space, free trials, prices, and support for various authentication mechanisms.
If you have a lot of vacation photographs and are forced to purchase a family email hosting package, it may be the only situation where the average individual pays for any email service.
However, if your company handles sensitive data—and with the rigorous privacy rules of today, like GDPR, the majority of data is sensitive—you most likely do require a dedicated email server hosting.
Nobody wants to incur a significant fine due to a data leak or an unintended handling error, after all.
When To Use Email Hosting Separate from Web Hosting?
The majority of hosting companies provide packages that cover it all, from domain registration to web and email hosting.
This may seem like a practical option at first glance; to store everything in one location and hire one business to handle it. However, there are some benefits to hosting a website and email accounts separately for a business.
Hosting for email alone has the advantage of not needing to be as performance-focused as hosting for websites. Consider it this way:
If a website loads slowly, visitors will simply lose patience and quit, which will affect conversion rates. It may get much worse if the company is an online retailer.
Due to an online store’s poor performance, customers would not only give up on their shopping sessions but also leave a bad first impression and never come back.
Combining hosting can also cause problems since if a website goes down, so will its email. There are several chain reaction situations that can harm your company’s earnings and, more crucially, its image.
How To Choose The Best Email Hosting Provider?
Here are the seven things to look for in an email hosting provider to avoid unnecessary issues in the future.
Price
Everyone desires a good bargain. However, establishing a budget helps you limit your options. The cost per user is typically determined by email providers. however, some include email as part of a bundled offering.
The ideal email hosting company won’t go over the spending limit you set aside to buy an email solution. It should enable you to modify the cost based on the features you choose to employ.
Security
Your customers must trust in your company’s honesty if you want to succeed as a business. They are giving you access to private information, like names, email addresses, and perhaps even financial information.
Email security is crucial; thus, when choosing an email server, check for integrated features like data security, anti-malware, anti-spam, and similar ones.
Accessibility
It might be simple to forget that each platform may need a different setting because we use them so frequently to check our email. Check that the email hosting service you choose has webmail, POP, and IMAP access.
The use of a web-based email client is made possible through webmail, which is quite practical. You may read your email on any device thanks to IMAP without having to download it first.
When using POP, however, you must first download your emails in order to read them.
Clearly Laid Out Interface
Of course, people can adjust to anything with time. However, do you want your new hire to spend the entirety of the first day of work figuring out how to use a challenging email inbox? Obviously not.
The interface will be simpler to get acclimated to the more familiar it is. Choose a corporate version of a popular product that the majority of your staff members use for private internet communication.
Customer Support
Excellent customer service is what everyone desires. However, offering top-notch customer service through a variety of support channels is expensive.
It might not be as crucial as cost or speed if you are adept at using Google to solve problems on your own.
Integration
It could be challenging to integrate new email hosting into the company’s toolkit. To determine whether the new service can be integrated with all the digital goods you now use, look through the market of add-ons that are accessible.
Verify that your staff will be able to handle data transfer and establish software connections without becoming overwhelmed. To save time, cash, and stress, pick a provider that can assist you with configuration.
Blacklist-Free
When your IP address is blacklisted, all of your company operations—especially those involving clients—come to a screeching end.
This can be a serious problem since it takes effort and time to clear up your IP address once it has been blacklisted. Avoid using email hosts since you can wind up with a recycled IP that is already blacklisted.
These email hosts have a history of putting their clients on blacklists.
Conclusion
When selecting email hosting companies, there are a number of things to take into account. To ensure you receive what you need, be sure to take the time to review the features of each plan and what is included.
