With the rise of technology and digital platforms, social media has become an integral part of everyday life.
People of all ages are using social media to stay connected with friends and family, share their thoughts and opinions, and discover new content.
But what is the largest social media platform? The answer might surprise you.
And they do so for a variety of reasons depending on the platform.
Social Media Statistics
Social media is a rapidly growing industry, and new platforms are emerging all the time.
To understand the current state of the social media landscape, it’s important to look at the latest statistics.
In 2023, the top five social media platforms by active users are:
- YouTube: 34.4 billion
- Facebook: 18.1 billion
- WhatsApp: 8.2 billion
- Instagram: 6.5 billion
- TikTok: 1.9 billion
Related: Write content for social media posts
Let’s check it through SEMrush analytics:
Now you can see in the above analytics, Facebook has more Organic traffics as well as other stats.
Today, we will learn why Facebook is the most popular social media platform.
Top Social Media Platforms in 2023
Each social media platform has its own unique features, audience, and purpose.
Here is a brief overview of the top five social media platforms by active users in 2023:
- YouTube: YouTube is a video-sharing platform that allows users to upload, share, and view videos. It’s also a platform for creators to monetize their content.
- Facebook: Facebook is the largest social media platform, connecting users with friends and family, and providing a platform for businesses to reach potential customers.
- WhatsApp: WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share media and files.
- Instagram: Instagram is a popular photo-sharing platform where users can share and discover inspiring moments from around the world.
- TikTok: TikTok is a video-sharing app that allows users to create and share short-form videos, set to music or other audio.
The social media landscape is constantly evolving, and it’s important to stay up to date on the latest trends and statistics.
As of 2023, YouTube is the largest social media platform with over 34.4 billion active users.
However, each platform has its own unique features and audience, and it’s important to choose the platform that best fits your needs and goals.
Whether you’re looking to connect with friends and family, share your creativity, or reach a wider audience, there’s a social media platform for you.