You are known online by your domain name. It is how customers find you on the internet, and it’s also an essential part of your brand identity.
It has to stand out from the herd while aligned with the niche/genre of your website.
Choosing a domain name straightaway as you wish isn’t technically possible because many factors come to play when you choose a domain name.
Such as availability, price of the domain name, and suitability to your brand identity.
So, how do you pick the ideal domain for your company when there are already so many taken?
In this piece, we will offer you some basic tips that could help you choose the best domain name for your company.
Eight Tips For Choosing The Best Domain Name
Here are the eight tips to help you choose a domain name that’s both memorable and relevant to your business:
- Keep It Short And Sweet
- Avoid Complex Spellings And Hyphens
- Make Sure It’s Relevant To Your Business
- Use Keywords That Describe Your Business
- Brainstorm With A Team Of People
- Check If The Domain Is Available On Social Media Platforms
- Try Different Domain Extensions
- Purchase the Domain As Soon As Possible
So, let’s all about it in detail…
Keep It Short And Sweet
A good domain name is easy to remember and easy to type. Keep it brief and to the point, a maximum of 15 characters will suffice!
Aim for something that is catchy and unique but not too quirky – you want people to take you seriously, after all.
Avoid Complex Spellings And Hyphens
If your domain name is hard to spell or pronounce, people will have difficulty finding you online – no matter how great your website is!
Stick to simple words and phrases that everyone can understand without any fancy spelling or punctuation marks getting in the way.
And while we’re on the subject of punctuation marks, stay away from hyphens (-) as well! They merely add unnecessary complexity to situations.
Make Sure It’s Relevant To Your Business
This one should be a no-brainer, but you’d be surprised how many businesses choose a domain name that has nothing whatsoever to do with what they actually do!
If you’re selling handmade jewelry, for example, try to incorporate some keywords related to jewelry into your domain name (e.g., “jewelry,” “rings,” “necklaces,” etc.).
People should be able to look at your domain name and have a pretty good idea of what they can expect to find on your website.
Use Keywords That Describe Your Business
Along similar lines, try using keywords in your domain name that describe what kind of business you have. This will help customers find you more easily when searching online.
If you sell pet supplies, for example, including words like “pets” or “pet supplies” in your domain name would be a good idea!
Make sure that the keywords you choose are relevant and descriptive of what you sell – no one likes clicking on a link only to find out that it’s not what they were looking for!
Brainstorm With A Team Of People
Trying to develop a good domain name on your own can be tough – so why not enlist the help of some friends or co-workers?
Brainstorming with other people is a great way to generate ideas and get feedback on potential names for your website.
And who knows – maybe someone else will have that lightbulb moment when they suddenly think of the perfect name for your site!
Check If The Domain Is Available On Social Media Platforms
These days, it’s important to have a strong presence on social media.
so before settling on a domain name, check to see if it is available as a username on all major social media platforms (Facebook, Twitter, Instagram, etc.).
It might not seem like a big deal now, but trust us – down the road, you will be glad you did!
Try Different Domain Extensions
When most people think of domains, they tend only to think of the “.com” extension – but dozens of others are out there (.net, .org, .biz,.info,.us,.uk,.io, etc.)
Don’t be afraid to experiment with different extensions until you find one that works for you!
Purchase the Domain As Soon As Possible
Once you’ve finally settled on the perfect domain name for your website, don’t wait too long to purchase it. The longer you wait, the more likely it is that someone else will pounce on it and take it away from you!
Purchase the domain as soon as you can to avoid headaches later.
Choosing a domain name that explains your website might seem daunting at first, but it doesn’t have to be!
You’ll be able to pick a fantastic domain name for your company or blog very quickly by using these eight straightforward suggestions! So what are you still waiting for?
Find the greatest seems for your website by getting out there.