Today, there are so many various fashion blogs, for different audiences, with different topics, and so on. You might think that it is a stupid idea to start your own one since the niche is absolutely busy.
However, there is always a space for talented people who have bright goals and ambitions. If you think it is your vocation, you should delve deeper, understand how to make a blog popular, and launch your own platform. We are going to provide you with some winning tips!
How do I start fashion blogging?
First of all, you should understand that if some fashion platforms are not available, or you want to use international websites to find interesting insights for your inspiration, it would be a good idea to use VPN for Chrome. Such tools as VeePNhelp you to hide your real IP address and protect your connection from any third parties. You can start with a trial to understand how this software works for you.
Choose a name
The next thing you should think about is a name. If you don’t know how to start a fashion blog (What kind of website should I make?), think about its concept. The name should be easy to pronounce, and it should tell readers about the semantic core of the blog. You may have heard about the blogs Sea of Shoes, Eniswardrobe, Chic by Choice, Eat Sleep Wear, and so on. Any new versions from the words ‘fashion’ or ‘style’ are not necessary — they are already like a broken record.
It would be a good idea to use your first and last name (or first name without the last name) in the title. This solution will excuse the subjectivity in the choice of topics and other things. Besides, readers will not have to guess and who is blogging — it is immediately clear.
Choose a good platform
Once you come up with a catching title, you should think about a platform for your blog. These days, there are many options with interesting features so that you can choose the one that meets your needs:
- WordPress;
- Blogger;
- Tumblr;
- Medium;
- Wix;
- Gator;
- Weebly;
- Ghost;
There are free platforms, but if you want to develop your blog, it would be a great idea to buy the best hosting and a domain. Although it is the most expensive option, it is also the most successful way to attract more readers and potential advertisers.
However, you should understand that any good blog has unique content + correct presentation of the material, + charisma of its creator. Making a blog is as easy as shelling peas; it does not require any special skills or knowledge of programming. But making content will take you some time and effort.
How do I succeed in fashion blogging?
Undoubtedly, all bloggers, even junior ones, have something in common. You want to have an audience. It makes no sense when your only reader is your mom, so you should think about top blog topics along with different strategies to attract more people.
Choose your direction
The next and key point is to formulate what you will write in your blog and what tools you’ll use to win and retain readers’ attention. Don’t put all your eggs in one basket — don’t write about everything and nothing at the same time.
You need to decide on the prism through which you’re going to view the fashion industry: you can become an expert on plaid skirts, resent the poor organization of Fashion Weeks, gossip about salaries in the industry, focus on fashion for students with limited budgets, and so on. You can also launch your own digest with the latest news. Check Fashion Digest London for inspiration.
Look for inspiration but create your own content
Reference blogs are good, if not with unique content, then with techniques that rivals are much less proficient in. WhoWhatWear offers collages, Fashion Gone Rogue has all the significant editorials, etc. When thinking about the content of your posts, the main thing is not to try to be the second Susie Bubble (a witty and sarcastic example for all fashion bloggers), and indeed not to look back at anyone. You need to blog regularly. Making a dozen posts in the first three days and then getting lazy to one post a week is not very good.
The main thing is to do at least something of your own, not to rewrite notes from popular blogs, not to copy press releases, but go out into the street, talk to interesting people, learn some interesting details yourself and write about something fresh. And don’t give up if something goes wrong and your fashion blog salary is not as good as expected. You need time to make your blog really popular.
Think about blog design
You need to think about how the blog space will be organized. The most important (like FAQs or descriptions) can be at the top of the page or highlighted in bright colors. Do not get carried away with design, which is still secondary to the content. If blog posts are written in boring language, even the most outstanding design won’t help.
It will be the best decision if you make it simple and straightforward, without any distracting curlicues and blinking hearts. To redistribute accents properly, a blog needs to have space with no content at all. Think about your readers, they are looking for new information, and they will close your website (Online Earning website) if it is not that easy to perceive.
How do fashion bloggers get paid?
Finally, if you have enough subscribers, you’ll find yourself wondering: how can I make money from my blog? Whatever way you choose, use VPN extension google chrome since it is able to protect your IP address and save you from misunderstandings with your ISP and local authorities.
There are several options for monetization:
- Affiliate Marketing. If this is your first time reading about it, affiliate marketing is when you promote another seller’s products and services and earn a commission when readers click your affiliate link.
- Collaboration, sponsorship, paid reviews. Promote brands you like in your blog. They get loyal customers and better online visibility while you make money. However, you should choose your sponsors very accurately since they should be of great interest to your target audience.
- Selling your own products. If you’re driving a ton of visitors to your site and you have a large list of email addresses or social media followers, you can sell your products—for example, fashion guides, checklists, consultations, etc.
- Ad networks. The key to making more money from display ad networks is that you need to drive huge traffic from search engines so that you can generate a decent income every month.
Fashion blogging is the perfect way to share your view of the fashion industry, trends, designers, style, brands, collections with the world while earning the status of a fashion expert and achieving financial independence. Nevertheless, you should be ready to invest your time, energy, and money since blogging is a constant process that requires your total involvement.
