Marketing is the Internet version of word-of-mouth marketing

The digital environment we currently live in has changed marketing. The only ways to advertise goods or services today are no longer limited to print ads, TV commercials, and billboards. Due to the internet, marketing is now more interesting and amazing. In this new marketing environment, online word-of-mouth marketing, also referred to as “internet marketing,” is a very powerful technique. The article, “Marketing is the Internet version of word-of-mouth marketing” examines how marketing has changed to resemble online word-of-mouth marketing.

What has changed in marketing?

What has changed in marketing?

In the past, marketing concentrated on employing traditional methods to reach a large following. But with the arrival of the internet, marketing has become more dynamic and engaging. The way people connect with businesses has evolved as a result of social media platforms, giving guests more power than ever.

What exactly is word-of-mouth marketing?

What exactly is word-of-mouth marketing?

One of the most successful strategies for selling a good or service is word-of-mouth marketing. Visitors who participate in this type of marketing are asked to share their experiences with others, whether they’re favorable or unfriendly. People constantly view word-of-mouth marketing as more reliable than traditional advertising strategies. They’re more likely to believe suggestions from friends and family than from announcements or commercials.

Advantages of Online Word-of-Mouth Advertising

When compared to conventional word-of-mouth marketing (WOMM), online word-of-mouth marketing (OWOM) has several benefits.

  • It enables advertisers to reach a far bigger following, which is a vital advantage. While OWOMM allows recommendations to be visible globally, traditional WOMM traditionally restricted recommendations to a person’s immediate social circle.
  • OWOMM is frequently less expensive than traditional marketing methods. It depends on customers to spread the news about a business and does not call for significant marketing expenses.

The Internet’s Importance in Word-of-Mouth Marketing

The growth of the internet and social media has changed how individuals share information and communicate. Online word-of-mouth marketing is becoming more and more popular as a result of how important online reviews, social media posts, and blog articles have become as informational resources for consumers.

OWOMM functions in a way similar to traditional WOMM but takes place online. Customers find support for both products and services in online discussion boards and communities, post reviews on sites like Yelp and Google, and discuss their experiences on social media.

1. How Important Online Reviews Are?

Word-of-mouth marketing relies heavily on online evaluations because consumers frequently consult them when making judgments about what to buy. Customers are more likely to purchase a good or service when there are positive evaluations, but the opposite is true when there are negative ones.

2. Using influencers

Another way marketing has changed to accommodate the word-of-mouth marketing strategy used on the internet is through influencer marketing. Influencer marketing is the process of working with well-known social media influencers to market goods or services to their loyal followers.

3. UGC (User-Generated Content)

Another example of how marketing has adapted to the internet’s word-of-mouth marketing model is user-generated content. Consumers provide content about goods and services in the form of blog posts, social media updates, and reviews, giving them a position of authenticity that traditional marketing strategies cannot match.

4. Influence of social media

The use of social media in online word-of-mouth marketing is largely recommended. Social media platforms can be used by brands to interact with their followers and develop bonds. They can produce fascinating and engaging content that attracts users to participate in it with their peers.

5. The future of marketing

Future marketing will probably be more active and interesting. We can look forward to novel and creative techniques for businesses to communicate with their customers as technology develops. One thing is certain: in the digital age, word-of-mouth marketing will still be a powerful method


What is word-of-mouth marketing?

Word-of-mouth marketing involves promoting a product or service through specific suggestions and referrals.

How has the internet moved word-of-mouth marketing?

The internet has made it simpler for people to partake in their studies on products and services, greatly enhancing the reach of word-of-mouth marketing.

Why are online reviews pivotal for word-of-mouth marketing?

Online reviews play a vital part in word-of-mouth marketing, as they significantly impact consumer buying choices.

What’s user-generated content?

User-generated content refers to material created by consumers, which may include reviews, social media posts, or blog entries.


In summary, Internet marketing is considered a development of traditional word-of-mouth marketing. Both depend on the strength of particular recommendations and trust, but the internet has broadened and boosted this miracle. With the growth of social media and digital marketing, businesses can now use word-of-mouth marketing in new and inventive ways. By understanding and using the principles of online word-of-mouth marketing, businesses can build robust connections with their clients and drive success in the digital age.


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