Is outfitters a Pakistani brand?

In the changing world of fashion, a brand’s history often reveals a lot about its style, core values, and level of excellence.

It is essential to comprehend a brand’s history as customers become more selective in their purchases.

‘Outfitters’ is one of the many brands that have emerged over the years that stands out in the Asian subcontinent.

The brand is closely associated with cutting-edge styles, a Western aesthetic, and youthful vitality.

However, a frequent query is, “Is Outfitter a Pakistani brand?” This article provides a thorough response to this topic by delving deeply into the development, spirit, and history of Outfitters.

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Origin and Establishment

Yes, Outfitters is a Pakistani brand. It was established in 2003 and is rooted firmly in the urban fashion scene of Pakistan.

The brand was created to cater to the demand for fashionable Western-style clothing, especially among the youth of the country.

Expansion and Growth

Since its inception, Outfitters has grown exponentially. It initially started with a focus on young men’s and women’s apparel, but seeing the success and market demand, it expanded its offerings:

  • Outfitters Junior is dedicated to children’s apparel, combining style with comfort for the young ones.
  • Ethnic by Outfitters is a fusion line that merges traditional Pakistani aesthetics with modern designs, catering to women.

Explain Ethnic by Outfitters?

Ethnic by outfitter

Ethnic by Outfitters is an extension of the renowned Pakistani brand Outfitters.

While Outfitters focuses on Western wear, Ethnic delves deep into traditional wear, merging it with contemporary aesthetics to create a line that resonates with the modern Pakistani woman.

Collections and Offerings

  • Unstitched Collection:
    Ethnic offers a range of high-quality fabrics adorned with intricate embroidery, prints, and patterns. This allows customers to tailor outfits to their preferences, ensuring both fit and design meet individual tastes.
  • Ready-to-Wear:
    For those who prefer instant shopping solutions, Ethnic provides a diverse ready-to-wear line. This includes daily-wear kurtas, formal outfits, and even festive collections for occasions like Eid.
  • Accessories:
    Understanding that an outfit is complete with the right accessories, Ethnic also offers a range of handbags, jewelry, shoes, and scarves that perfectly complement their clothing.

Brand Philosophy

Outfitters’ core philosophy revolves around providing innovative designs and quality products.

They understand the local tastes, culture, and changing fashion trends. Their ability to quickly adapt to the changing demands of the Pakistani market sets them apart.

Recognition and Awards

Outfitters’ commitment to excellence hasn’t gone unnoticed. Over the years, they’ve been recognized multiple times for their contributions to the Pakistani fashion industry, reinforcing their standing as a top local brand.

Retail Presence

With over 100 stores across the major cities of Pakistan, Outfitters has a strong retail presence. Their flagship stores are designed with a modern and urban aesthetic, reflecting the brand’s image and appeal.

E-Commerce and Digital Presence

Understanding the shift towards online shopping, Outfitters has a dynamic online store, allowing consumers from all over Pakistan (and internationally) to purchase their products.

Their active social media presence ensures they remain in touch with their audience, updating them about the latest collections, sales, and fashion trends.

Environmental and Social Responsibility

Apart from fashion, Outfitters has shown a commitment to social responsibility. They have initiatives aimed at reducing their carbon footprint, ensuring ethical sourcing, and contributing to social welfare through various charitable endeavors.

Outfitters Product Range: A Detailed Breakdown for Men, Women, and Juniors

A Detailed Breakdown for Men Women and juniors.

Here’s a table format detailing the products offered by Outfitters for Men, Women, and juniors (Boys and Girls):

CategoryMenWomenJuniors: BoysJuniors: Girls
Apparel– T-shirts– Dresses– T-shirts– Dresses
 Casual shirtsTops and Blouses– Shirts– Skirts
 Jeans and TrousersJeans and Leggings– JeansTops and Blouses
 Jackets and CoatsOuterwear (Jackets, Coats)– JacketsOuterwear (Jackets, Coats)
 Suits and BlazersFormal wear (Suits, Blazers)– SuitsFormal Wear
FootwearFormal shoes– Heels– Sneakers– Flats
 – Sneakers– Sandals– Sandals– Sandals
 – Sandals– Boots– Boots– Sneakers
Accessories– Belts– Handbags– Belts– Hair Accessories
 – WalletsJewelry (Earrings, Necklaces)– WalletsJewelry (Bracelets, Earrings)
 – Sunglasses– Sunglasses– Hats– Sunglasses
 – Hats– Scarves– Sunglasses– Bags
   – Backpacks– Backpacks

Outfitters stores across Pakistan: where to find them

Here’s a list of cities where Outfitters is known to have outlets:

  1. Lahore
  2. Karachi
  3. Islamabad
  4. Rawalpindi
  5. Faisalabad
  6. Multan
  7. Gujranwala
  8. Sialkot
  9. Peshawar
  10. Bahawalpur
  11. Sargodha
  12. Gujrat
  13. Hyderabad
  14. Sahiwal
  15. Abbottabad
  16. Quetta
  17. Wah Cantt
  18. Mardan


What is an outfitter?

Outfitters is a Pakistani fashion brand established in 2003 that offers modern, western-inspired attire, primarily targeting the urban youth of the country.

Is Outfitters a local or international brand?

Outfitter is a local Pakistani brand with its origins in Lahore.

Do Outfitters offer clothing for children?

Yes, Outfitters introduced its “Outfitters Junior” line dedicated to trendy yet comfortable children’s wear.

What is “Ethnic by Outfitters”?

“Ethnic by Outfitters” is a fusion line by the brand that combines traditional Pakistani fabrics and patterns with contemporary designs, catering primarily to women.


In summary, Outfitters is undoubtedly a Pakistani brand, born and bred. It encapsulates the vibrancy, dynamism, and youthfulness of urban Pakistan.

Its rapid growth and adaptability have made it a household name, bridging the gap between Western fashion trends and local preferences.

So, the next time you pick an outfit from Outfitters, you’re not just wearing a brand; you’re wearing a piece of contemporary Pakistani culture.

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