How to earn money from TikTok?

TikTok, a wildly popular short-form video-sharing app, isn’t just a platform for fun and creative expression; it’s also a potential source of income.

From leveraging the TikTok Creator Fund to partnering with brands for sponsorships, there are several methods to monetize your TikTok presence effectively.

However, earning money on TikTok isn’t as straightforward as just uploading a video and waiting for the cash to roll in.

It requires strategic planning, consistent effort, and a deep understanding of what the audience desires. People also ask, can you earn money from TikTok views? I answer this question as “Yes“.

In this guide, we will explore various strategies and tips to help you turn your TikTok activity into a profitable project.

What exactly is TikTok?

TikTok is an app that enables users to create and share 15-second to 3-minute musically synchronized videos, effectively merging the worlds of music and video uniquely and entertainingly.

The application provides a variety of tools for creating customized videos, including filters, control over video speed, and access to professional audio, among others.

TikTok has developed a vast global user base, particularly among younger demographics, due to its dynamic and interactive nature.

Related: Monetize your TikTok Account in Pakistan

List of the best ways to earn money by TikTok

Here you’ll get all the best ways to earn money from TikTok more easily without any investment.

  1. Build Your Audience
  2. Selling Products or Services Directly
  3. Engage with Your Followers
  4. TikTok Creator Fund
  5. Providing Consultancy or Training for TikTok Growth
  6. Brand Collaborations and Sponsorships
  7. Affiliate Marketing
  8. Receiving TikTok Live Gifts
  9. Licensing Original Music or Content

Build Your Audience

“Build Your Audience” is the first step to making money on TikTok. Start by making unique and interesting videos that reflect your talents and passions.

This could be about comedy, fashion, cooking, or anything you love. Keep posting content that will attract and interest your target audience.

The more followers you get and the more they engage with your content, the higher your chances of earning on the platform. Remember, your content should be authentic and resonate with your audience.

Selling products or services directly

One of the simplest ways to earn money on TikTok is by selling your products or services directly to your followers.

This could be anything from clothing and accessories to skincare products, artwork, ebooks, or online courses. Here’s how you can do it:

  • Create engaging content: show off your products or services in a creative way through your TikTok videos. This could involve creating tutorials, unboxing videos, or fun clips that naturally incorporate your offerings.
  • Leverage TikTok Shopping: TikTok has partnered with Shopify, allowing you to link your online store directly to your TikTok profile. This makes it easier for your followers to purchase your products right after watching your videos.
  • Use promotional codes: encourage sales by providing unique promotional codes to your followers.

Engage with Your Followers

Interacting with your followers will help create a loyal community. Respond to comments, host live sessions, and engage in trending challenges.

This not only boosts your visibility but also helps establish a closer connection with your audience, making them more likely to stick around and engage with your content.

TikTok Creator Fund

The “TikTok Creator Fund” is a fund created by TikTok to assist its users in generating income from their videos.

To apply, you must have a sizable following (at least 10,000). You can earn extra money if your videos receive more views and likes.

But keep in mind that it’s not offered everywhere, so find out if it’s offered there.

Related: How much TikTok Pays per one million views?

Providing consultancy or training for TikTok growth

If you’ve successfully built a large and engaged following on TikTok, consider offering consulting or training services.

You can provide guidance on content creation, account growth strategies, and how to navigate the platform’s algorithm.

  • Offer Personal Consultations: Provide one-on-one coaching sessions to aspiring TikTokers.
  •  Create an online course: share your knowledge and strategies through a comprehensive online course.
  • Write eBooks: If you have a skill for writing, consider packaging your knowledge into an eBook and selling it online.

Brand Collaborations and Sponsorships

In the absence of the Creator Fund, brand collaborations, and sponsorships have become viable ways to earn money.

Brands are always on the lookout for popular creators to help promote their products or services.

Depending on the agreement, you could be paid for a dedicated promotional video, a mention, or a product placement within your video.

Remember, the key here is to only promote products that align with your brand and resonate with your audience.

Affiliate Marketing

Affiliate marketing is another excellent way to monetize your TikTok account. Here, you promote a product or service and provide a link or a unique code.

Every time a purchase is made using your link or code, you earn a commission.

E-commerce platforms like Daraz and AliExpress offer affiliate programs that you can join.

Related: TikTok Strategy to invest your budget

Receiving TikTok Live Gifts

TikTok Live is a real-time broadcasting function where creators can interact directly with their audience.

During these live sessions, viewers can purchase and send virtual ‘gifts’ as a token of their appreciation or support.

These virtual gifts can then be converted into “diamonds,’ which can ultimately be cashed out for real money.
Earning through TikTok Live Gifts involves three main steps:

  • Going live: First, you need to start a live session. To do this, tap the ‘+’ button to create a video, and then select ‘Live.’ Remember, you must have at least 1,000 followers and be over 16 years old to access this feature.
  • Receiving Gifts: During your live session, viewers can choose to buy virtual gifts from the TikTok store and send them to you. These gifts can range from simple emojis to more elaborate animations.
  • Cashing Out: The gifts you receive during your live session get converted into diamonds, which accumulate in your TikTok account. You can then exchange these diamonds for cash through PayPal.

Licensing original music or content

if you are a musician, filmmaker, or content creator, TikTok can be an ideal platform to license your original work. Here’s how:

  • Create catchy music: make short, catchy music pieces and promote them on your TikTok account. If your music goes viral, artists and other content creators may reach out for licensing.
  • Leverage the “Sound” Feature: When users click on a song in TikTok, they are directed to a page with all the videos that use that song. If your music is catchy and gets used by others, this can increase your exposure dramatically.
  • Collaborate with brands: Brands often look for unique content to feature in their marketing campaigns. If your content is high-quality and original, companies may pay to use it.


How many followers do I need to start earning money on TikTok?

There is no set number, but more followers generally mean more opportunities. The TikTok Creator Fund requires at least 10,000 followers.

Can I earn money directly from TikTok?

Yes, through the TikTok Creator Fund, brand collaborations, sponsorships, and affiliate marketing.

What is the TikTok Creator Fund?

It’s a fund set up by TikTok to pay creators based on factors like views and engagement.

How does affiliate marketing work on TikTok?

Promote a product using a unique link. Earn commission on sales made through your link.

How can I increase my earnings on TikTok?

Increase your audience, create high-quality content, use the TikTok Creator Fund, partner with brands, and use affiliate marketing.


In conclusion, earning money on TikTok is an attainable goal, but it requires dedication, creativity, and strategic planning.

As you start your TikTok journey, remember that building an audience takes time.

Authenticity and consistency in your content will attract followers and engagement, which are fundamental to earning money on this platform.

With patience and persistence, you can turn your passion for creating engaging short videos into a potential source of income.

Similar Posts