How to Start a Clothing Business in Pakistan that you should know

Clothing is one of the most basic human needs and also one of the most profitable businesses in the world. Pakistan has a huge clothing market, especially for women’s wear, which accounts for more than 70% of the total clothing sales.

As we all know nowadays every person is looking for ways to become a businessman. There are many businesses in Pakistan that people can use to earn huge profits. If you have a passion for fashion and want to start your own clothing business in Pakistan, here are some steps that you need to follow.

2 Ways to start a clothing business in Pakistan

You can start selling garments in the following two ways.

  • Online methods, by building your e-commerce site.
  • Through selling it in a shop.

Start an online clothing business in Pakistan

Start an online Clothing business or a store

For developing an online business in Pakistan then you would want to create an e-commerce site and make a profile and add photos of your items to your website. You may also require technical assistance from E-commerce professionals. Networking with logo designers and web developers will be quite beneficial.

It is likely that ignoring online business and marketing techniques is impossible in this day and age, as every organization operates electronically. Furthermore, the construction of an online platform assists you in correctly advertising to start a clothes business. You’ll need a minimum of 10,000 to 20,000 Pakistani rupees. You also may get to have a social media marketing approach to form sure people know your goods.

Start an offline clothing business in Pakistan

To start off a clothes business in Pakistan using offline shops, then you will want to have a store. You would like to take situation money during a store and discover an honest area where there are a lot of customers there.

You would want to possess excellent communication abilities to set up a clothing business in Pakistan.

Steps to Start and find the best Clothing Business

Necessary steps How to Start a Clothing Business in Pakistan that you should know

Here we are going to evaluate the demands, investments,s, and recommendations to grow the clothes business.

  • Decide what kind of clothing you want to sell
  • Preparation of a clothing line business plan
  • Do market research and analysis
  • Locate Real Material for Clothing Production
  • Choose a specialty and Category of Clothing
  •  Follow the highly motivated business model of Clothing
  • Begin Producing Your Goods
  • Launch and grow your clothing business

Decide what kind of clothing you want to sell

The first step is to decide what kind of clothing you want to sell. There are many options to choose from, such as:

  • Ready-made garments: All clothes that are already stitched and ready to wear. Ready-made garments are usually mass-produced and have standard sizes and designs. It’s cheaper and more convenient for customers, but they also have more competition and lower profit margins.
  • Boutique garments: These are clothes that are custom-made or tailored according to the customer’s preferences. it’s usually more expensive and has higher quality and uniqueness. More suitable for niche markets and have higher profit margins, but they also require more skills and resources to produce.
  • Online clothing: All clothes that are sold through online platforms, such as websites, social media, or e-commerce sites. It’s also more convenient and accessible for customers, but they also require more marketing and delivery services. Either ready-made or boutique garments, depending on your preference.

You can also choose to sell a specific type of clothing, such as casual wear, formal wear, ethnic wear, bridal wear, kids wear, etc. Sell accessories, such as shoes, bags, jewelry, etc. to complement your clothing.

Preparation of a clothing line business plan

Preplanning how you will promote, advertise, and reach sales targets are all aspects of pre-planning that can help you achieve accuracy and certainty in your objectives.

It’s also important to have a unique brand name that reflects your company image. This may successfully represent your commitment to professionalism and provide thoughts about your industry by listening to individuals for the first time.

Do market research and analysis

The next step is to do market research and analysis to understand the demand and supply of your chosen clothing category. You need to identify your target market, your competitors, your customers’ preferences, and the latest trends and styles. You can do this by:

  • Surveying potential customers: Ask your friends, family, or acquaintances who are interested in your clothing category about their needs, wants, likes, dislikes, and expectations. You can also use online tools, such as Google Forms, SurveyMonkey, or Typeform, to create and distribute surveys to a larger audience.
  • Studying existing competitors: Visit or browse the websites or social media pages of your competitors who are selling similar clothing to yours. You can observe their products, prices, quality, designs, customer reviews, and marketing strategies. Also, identify their strengths and weaknesses and look for gaps or opportunities in the market.
  • Following fashion trends and influencers: Follow the latest fashion trends and influencers in your clothing category to get inspiration and ideas for your products. You can use online platforms, such as Pinterest, Instagram, YouTube, or blogs, to see what is popular and appealing to your target market.

Locate Real Materials for Clothing Production

All this comes down to finding and searching for a suitable market where you can obtain the materials you want to launch your own clothing brand. It’s also critical to balance high raw material quality with a low budget.

In this case, connecting with friends who work in the same clothes industry might be really beneficial. Having advice from such successful clothing brand businessmen is beneficial.

Choose a specialty and a category of Clothing

Choose a specialty and a category of clothing

It completely depends on the fashion and culture approved by the society in which you live, hence selecting a niche depends on the class you are reaching. Then you may choose cultural clothing or other people’s national cultures to combine of your own. You must first select the garment or clothing niche you want to sell in before you can choose your wares.

Choosing your niche enables you to select items and develop your whole clothing line business plan around the form of potential customers you want to attract, allowing you to position your store in a unique way.

Follow a highly motivated business model

Partnering with a Trusted and Qualified Designer, it is important that you have a relationship with a skilled and trustworthy tailor who can stitch for your clothing line. Because your clothes goods are the foundation for achieving your dreams of starting your own clothing business.

It’s a time-consuming technique to determine which items are in high demand in your target consumer market. You can change your niche based on the demands of the market.

Begin producing your goods

Return to your planned work and gather all of your materials. It’s time to request your goods from the manufacturers. This is the stage at which you’ll find the person (or group of people) who will take your ideas and turn them into a reality.

Of course, if you want to make everything yourself for the time being, or if you have a hand-picked group, you will skip this stage! This also applies if you primarily want to buy discounted ready-made things and resell them.

Launch and grow your clothing business

The final step is to launch and grow your clothing business. You need to execute your business plan and budget and monitor your progress and performance. Also, need to adapt and improve your business according to the feedback and results that you get. You can do this by:

  • Testing and improving your products and services: You can test your products and services on a small scale before launching them on a large scale. You can ask for feedback from your customers, friends, family, or experts and make changes or improvements accordingly. Also use online tools, such as Google Analytics, to measure and analyze your website or social media traffic, conversions, and sales.
  • Building and maintaining customer relationships: You can build and maintain customer relationships by providing excellent customer service, such as responding to queries, complaints, and suggestions, delivering orders on time, offering refunds or exchanges, etc. Also use online tools, such as Mailchimp, to send newsletters, updates, or offers to your customers. You can also use online platforms, such as Facebook, Instagram, or WhatsApp, to create and join communities, groups, or chats with your customers.
  • Expanding and diversifying your business: You can expand and diversify your business by adding new products or services, entering new markets or segments, partnering with other businesses or influencers, etc. Also use online platforms, such as Shopify, Daraz, or Teespring, to create and sell your clothing on different e-commerce sites. You can also use online tools, such as Canva, to create and design your own clothing labels, tags, or packaging.

Other Business Ideas in Pakistan to start in 2024

If you’re interested in a small manufacturing business in Pakistan, and 2nd option to start an online business in Pakistan as a student despite the clothing business then this guide help you.

Read out the guide to start:-


Here are some frequently asked questions and answers about starting a clothing business in Pakistan. 🙋‍♀️

How much money is needed to start a clothing business?

The amount of money that you need to start a clothing business in Pakistan depends on various factors such as your niche, target market, business model, location, product range, and marketing strategy. However, as a rough estimate, you can expect to spend anywhere between PKR 50,000 to PKR 5,000,000 to start a clothing business in Pakistan. You will need to have some initial capital to cover the costs of setting up your website or store, buying or making your products, and promoting your business. You will also need to have some working capital to cover the ongoing expenses of running your business, such as rent, utilities, salaries, taxes, etc. 💰

How can I start selling my own clothes?

If you want to start selling your own clothes, you need to have some basic skills and knowledge in designing, sewing, and marketing. You also need to have some equipment and materials, such as a sewing machine, scissors, needles, threads, fabrics, etc. Either make your own clothes from scratch or customize existing clothes by adding your own touches, such as embroidery, prints, patches, etc. You can then sell your clothes online or offline, depending on your preference and target market. Participate in exhibitions, fairs, or pop-up shops to showcase and sell your clothes. 🧶


Starting a clothing business in Pakistan can be a rewarding and profitable business, if you have the passion, skills, and resources to do it. You need to identify your niche and target market, choose your business model and location, design and source your products, and promote and market your business.

You also need to be aware of the challenges and opportunities that the clothing industry in Pakistan offers and be ready to adapt and innovate accordingly. If you follow these steps and tips, you can start your own clothing business in Pakistan and make your mark in the fashion world. 🌟

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