Google AdSense vs. Ezoic: Which Ad Network is Right for You?

As a website owner, you’re always looking for ways to monetize your content and make some extra income.

One of the most popular ways to do this is by displaying ads on your site. But with so many ad networks to choose from, it can be overwhelming to decide which one is the right fit for you.

I’ve discussed already the 25 best Google AdSense Alternatives for a website, in which Ezoic is the most preferable ad network that you can also use with Google AdSense.

In this article, we’ll compare two of the most popular ad networks – Google AdSense and Ezoic – and help you determine which one is the best fit for your website.

Google AdSense vs. Ezoic: Pros and Cons

Here’s a closer look at the pros and cons of each ad network:

Google AdSense

Pros:

• Widely used and trusted by advertisers and publishers alike
• Easy to set up and integrate with your website
• Offers a wide variety of ad formats and sizes
• Provides detailed performance reports and analytics
• Pay-per-click (PPC) model means you only get paid when someone clicks on an ad

Cons:

• Strict policies and guidelines can make it difficult to get approved and stay in compliance
• Revenue share is lower compared to other ad networks
• Limited control over ad placement and targeting

Ezoic

Pros:

• Uses artificial intelligence to optimize ad placement and targeting, which can lead to higher revenue
• Considers the best platform to increase your Google AdSense Earning by using Ezoic.
• Offers a wide variety of ad formats and sizes
• Provides detailed performance reports and analytics
• Offers a revenue share that is higher than Google AdSense
• Easy to set up and integrate with your website

Cons:

• May take some time to see significant revenue increases
• Can be overwhelming to set up and navigate for beginners
• Can slow down website speed and performance if not optimized properly

Now that we’ve looked at the pros and cons of each ad network, let’s dive deeper into some of the key factors to consider when choosing between Google AdSense and Ezoic.

Related: Best Ways to earn money from Google.

Important Key Factors to Consider when choosing Between Google AdSense and Ezoic

Ad Formats and Sizes

When it comes to ad formats and sizes, both Google AdSense and Ezoic offer a wide variety of options.

However, Google AdSense offers slightly more options and greater flexibility in terms of customization.

With AdSense, you can choose from text, display, and link ads, as well as customize the size, color, and placement of your ads.

Ezoic also offers a range of ad formats, including display, native, and video ads.

However, Ezoic’s main advantage in this area is its AI optimization, which helps to automatically place the ads in the most effective locations on your site.

Revenue Share

Revenue share is an important factor to consider when choosing an ad network, as it determines how much money you’ll earn from displaying ads on your site.

Google AdSense and Ezoic both operate on a revenue share model, which means they take a percentage of the revenue generated by your ads.

Google AdSense typically offers a revenue share of around 68%, which is lower compared to other ad networks. Ezoic, on the other hand, offers a revenue share that is higher than Google AdSense, typically around 80%.

AdSense pays around $2 to $4 for every 1000 visitors, but this can vary significantly depending on the ads and the website. To get more detail, please visit AdSense Earning per 1k visitors.

Ezoic does not have a fixed rate for pay per 1000 visitors. The amount you can earn depends on a variety of factors, such as the type of ads being served, the content of your website, and the performance of your website.

But according to the general reviews and my own experience, Ezoic EPVM is better than Google AdSense.

However, it’s worth noting that Ezoic’s revenue share can vary depending on factors such as website traffic and ad performance.

Ease of Use

When it comes to ease of use, Google AdSense is generally considered to be more beginner-friendly.

The platform is easy to set up and integrate with your website and offers a simple dashboard with detailed performance reports and analytics.

Ezoic, on the other hand, can be overwhelming to set up and navigate for beginners.

Once you get the hang of it, Ezoic’s AI optimization can save you a lot of time and effort in managing your ads and maximizing your revenue.

Policy and Guidelines

Both Google AdSense and Ezoic have strict policies and guidelines that publishers must follow in order to stay in compliance and avoid getting their accounts suspended.

Google AdSense is known for having particularly strict policies, which can make it difficult for some websites to get approved or maintain their account status.

Ezoic’s policies are also strict, but they are generally more flexible and allow for more customization and experimentation with ad placement and targeting.

If you like to create an Ezoic account then must visit (to create an Ezoic Account).

FAQ

Q: Can I use both Google AdSense and Ezoic on my website?

A: Yes, you can use both ad networks on your website, but it’s important to ensure that they are not displaying conflicting or competing ads that could result in a poor user experience.

Q: Which ad network pays better, Google AdSense or Ezoic?

A: Ezoic typically offers a higher revenue share than Google AdSense, but the actual payout will depend on factors such as website traffic and ad performance.

Q: Which ad network is easier to set up and use, Google AdSense or Ezoic?

A: Google AdSense is generally considered to be more beginner-friendly and easier to set up and use. Ezoic can be overwhelming at first, but its AI optimization can save you time and effort in the long run.

Conclusion

When it comes to choosing between Google AdSense and Ezoic, there is no one-size-fits-all answer. Both ad networks have their pros and cons, and the best fit for you will depend on your website’s specific needs and goals.

If you’re looking for a beginner-friendly ad network with a wide range of ad formats and sizes, and are willing to accept a lower revenue share, Google AdSense may be the right choice for you.

If you’re looking for an ad network with advanced AI optimization, higher revenue share, and more flexibility in terms of policy and guidelines, Ezoic may be a better fit.

The key is to experiment with both ad networks, track your performance and revenue, and determine which one is generating the best results for your website.